Digital Marketing for Veterinarians


Pet ownership in America is on the rise, with 67% of US households owning a pet in 2019-2020 according to the American Pet Products Association. As a veterinarian, you know how best to help these pet owners care for their critters. But you also know you could help even more customers if they just knew your practice existed.

If you’d like to see more furry patients coming through your door, it’s time to focus on digital marketing. With a strong web presence and a website optimized for visibility, your practice will be the first one people see when they’re searching for a vet in your area.

Building an online presence strong enough to catch your potential clients’ attention takes a lot of time, experience, and expertise. That’s where Best of the Web comes in. We’re ready to take digital marketing off of your to-do list, so you can focus on saving animals’ lives.

Best of the Web Online Marketing Services for Veterinary Practices

Since 1994, Best of the Web has been improving the digital marketing strategies of veterinary practices like yours, as well as a variety of other businesses. With over 16 million companies in our portfolio, we are the premier online marketing company. And we’re ready to help pet owners find your business.

Best of the Web offers a variety of services to boost your web traffic, build trust with potential clients, and generate qualified leads of people ready to bring their pets in for treatment.

Digital Marketing Services

Leads, SEO, Directory Marketing, and Reputation Management

Veterinarian Websites

Cost effective & powerful websites, domains, and web hosting

Trust Seal

Verified trust seals and badges to give your prospects confidence

Digital Marketing Services for Veterinarians

In this day and age, people turn to the web to research and evaluate any decision. If you don’t have an optimized web presence, the people who need a veterinarian won’t be able to find you.

To help connect you with your future customers, Best of the Web offers the following digital marketing services.

directory marketing

Veterinarian Directory Marketing

Potential clients want to know that you’re a legitimate business that takes good care of animals. Being listed in a reputable online directory can build confidence in your ability as a vet.

Best of the Web operates the internet’s oldest business directory. And instead of relying on bots and automation, we have human editors review and verify every business before we add it to the list.

This personal touch adds a level of trust that can improve your online reputation. Including your veterinary practice in our directory helps you stand out from the competition.

Veterinarian Leads

Your business’s web presence is important. So is being listed in online directories. But those things alone aren’t going to increase the bottom line of your veterinary practice. To do that, you need qualified leads to find you.

Best of the Web helps with that as well. Through our lead generation services, we’ll help connect you with people who are looking for a vet in your area.

We can create precise marketing campaigns that gather leads. Let us help you target your ideal audience, improve your brand awareness, and get your practice in front of the right people online.

lead generation
search engine optimization

Veterinarian Search Engine Optimization

Do people searching for veterinarians wind up on your website so they can learn more about your practice? Or do they find your competitors first? Organic traffic is important, and if you haven’t thought about it much you could be seriously missing out on calls from new clients.

Search Engine Optimization (SEO) can help you rise to the top of search results. But in order to be successful with SEO, you must know exactly which keywords potential clients are typing into the search bar. Are they looking for “veterinarians” or typing in “vets for birds?”

While this change might seem small to you, different search terms yield vastly different results. Best of the Web knows the veterinary industry already. We know which search terms get used the most, and which ones are less common. With this knowledge, we can help you create an SEO strategy designed to increase organic traffic and attract more pet owners to your website.

Local SEO for Vet Practices

There are tens of thousands of vet practices operating around the country. This means you have a lot of competition when it comes to SEO.

But, it’s important to keep in mind that you’re not competing with all of those practices. You’re competing with other vets in your local area, which means you have a lot fewer competitors to outrank.

That’s why a local SEO strategy is so important. When people look for a vet, they want one nearby. So, they add the name of their city to the search bar. In order to reach them, you must include the areas you serve in your digital marketing strategy. This way, clients find you.

With Best of the Web’s local SEO services, we’ll help you market yourself locally so you’re at the top of search results instead of buried under your competitors.

local search engine marketing
Online Reviews

Reputation and Review Management for Veterinarians

Before a new pet owner decides to work with you for their veterinary needs, they’re going to see what they can learn about you online. Research shows that up to 90% of people check for local reviews before they pick a company to work with.

If you don’t have any reviews from real clients, or if your reviews are all negative, the chances of new pet owners coming to you decreases rapidly.

That’s why your online reputation is so important. Potential clients are going to see what they can learn about you on the internet. They love their pets, and they don’t want to take a chance on the health of their furry friends. So if they can’t find good reviews for you, they’ll move onto a different vet without giving it another thought.

Let Best of the Web help you manage your practice’s reputation and reviews so that potential clients can learn the truth – that you’re an honest and trustworthy veterinarian who helps pet owners take excellent care of their animals.

Veterinarian Websites

How’s your business website looking these days? Does it make potential clients trust you? Or send them quickly looking for the X to close out so they never have to see it again? When it comes to your website, every little detail is important.

If you aren’t proud of your practice’s online home, it’s time to let the experts at Best of the Web help. We have the skills you need to turn your website into one that appeals to pet owners.

Part of improving your customer’s experience is to publish regular educational content to help them learn more about your business. With our blog post services, we can make sure you have the content you need to encourage potential clients to learn more about your business and brand you as the local expert. We can help you generate posts about the necessary vaccines for new puppies, when to worry about a hacking cat, preventative dental care, how to treat minor pet injuries at home, and more.

Trust Seal

When visitors come to your business’ site, a trust seal helps them feel comfortable staying there. It helps establish your site as a legitimate one, instead of a shady veterinarian or a scam website.

Best of the Web trust seals help to show your website is safe and secure. It indicates that you aren’t going to sell their private information. They’ll also know that your business has been verified, and be more willing to pick up the phone to schedule an appointment.

Once your company purchases a trust seal, you can add it to your website right away. We have step-by-step instructions to make this process simple. Then, once we verify your practice, visitors will be able to click on the seal to see expanded business information to learn more about you.

Our Power Is In The Numbers

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Let Best of the Web Take Care of Your Digital Marketing

You know all about helping people care for their animals. And we know digital marketing like the back of our hands.

Let’s work together, with each of us focusing on what we do best. You’ll be amazed at how much your business can grow.

To learn more about any of the digital marketing services that Best of the Web offers, contact us today.

Request A Quote Today