Roofer Digital Marketing Services


You aren’t afraid of climbing up on a housetop and taking care of the roof. So when someone in your community needs their roof repaired, replaced, or installed, you know just what to do. 

But in today’s marketplace, being a great roofer isn’t enough to drive business. Society has changed, and before anyone gives you a call, they’re going to check out your company online. If you don’t have a professional presence on the internet, these customers are going to call your competitors instead.

Changing this outcome requires a winning digital marketing strategy. That’s why you need the services Best of the Web offers. We know digital marketing the way you know shingles and bitumen. 

Best of the Web Online Marketing Services for Roofing Companies

There are plenty of online marketing companies who claim they can help you grow your roofing business. But you don’t want to turn your marketing over to just anyone. You need to work with a company that knows what it’s doing, and can deliver results. That’s us. 

Best of the Web started helping roofers and professionals in other industries improve their online presence back in 1994. In the decades since, we’ve grown our client base to over 16 million, helping each one improve their digital marketing. 

And now, we’re ready to help you do the same. We have the marketing expertise you need to grow your business. 

Digital Marketing Services

Leads, SEO, Directory Marketing, and Reputation Management

Roofer Website

Cost effective & powerful websites, domains, and web hosting

Trust Seal

Verified trust seals and badges to give your prospects confidence

Digital Marketing Services for Roofers

When someone needs help with their roof, which company do they choose? Will it be yours, or the roofing company down the road? With a strategic digital marketing plan in place, you can increase the chances that they do pick you. 

Best of the Web has plenty of experience optimizing the online presence of roofing businesses. We know exactly what to do to encourage potential customers to call you. To help you get there, we offer the following digital marketing services.

directory marketing

Roofing Directory Marketing

The idea of a stranger climbing up on their house and messing with their roof terrifies many people. Before they allow anyone up there, they want to know that they’re dealing with an honest professional. Unfortunately, not all roofers fit that description. There are some who will scam customers and deliver poor results. 

To protect themselves from bad roofers, customers usually check out online directories first. They want to make sure they pick a legitimate roofer who can get the job done correctly. 

And while there are plenty of online directories out there, there’s only one Best of the Web directory. Two key factors put our directory ahead of the others. First, Best of the Web has the oldest internet directory, so it’s a trusted resource for consumers. Second, before we add a company to our list, we have real people verify the details to make sure the company is legit. Visitors know that shady companies won’t be added. 

Roofing Leads

Getting listed in a directory can help improve your web traffic. But, random people visiting won’t actually improve your bottom line. In order for that to happen, you need them to take the next step and contact you. 

This means you need the right people to find you online. You need people who have a roofing problem. And, you need them to live in your service area. With this combination, you have a qualified lead. 

Best of the Web can help you attract more qualified leads with our lead generation services. We know how to market your roofing services so the right people find you.

lead generation
search engine optimization

Roofer SEO

To get more leads to your website, an SEO strategy is essential. SEO stands for Search Engine Optimization. It’s the art of creating engaging online content that uses specific keywords to boost your visibility in search engines.

With an effective SEO strategy, your website will be in the top few results when people search for a roofer. But without experience in researching keywords, you’ll waste a lot of time and energy focusing on the wrong ones. 

That’s why you need Best of the Web on your side. We’ve done our homework on SEO, and we know which keywords people are using when they’re looking for a roofer. With this information and our SEO expertise, we can help you implement a keyword strategy that gets results.

Local SEO for Roofing Companies

If you do a web search for roofers, the results are staggering. But, when you narrow your search down by adding a specific location, the list shrinks considerably. Your potential clients know this, so they get as specific as possible when conducting a search for a roofer. 

So when someone in your area needs their roof inspected, they’re going to add your location to their search query. This way, the results are businesses in their area instead of ones thousands of miles away. 

With a strong local SEO strategy in place, your business will show up in the first few results of a local search for a roofer. Fortunately, Best of the Web offers local SEO services to integrate location-specific keywords into your overall marketing strategy. 

local search engine marketing
Online Reviews

Reputation and Review Management for Roofing Contractors & Companies

Roofing horror stories are out there. And no one wants these experiences to happen to them. That’s why potential clients spend time reading reviews and researching roofers before they decide which one to hire.

Because of this, there are few things more important than your online reputation. People are going to check you out before they schedule an appointment. And if they don’t like what they see, you’ll never hear from them.

If your business’ reputation needs a boost, let Best of the Web handle it. We can help you get accurate reviews from former clients that show others the type of work you do. And the more positive reviews people see, the more likely they are to hire you.

Websites for Roofers

Your website plays a big role in whether or not a client contacts you. People expect to see a professional looking website with key information on it. This means, if you don’t have a site of your own, potential clients will instantly move on.

But, it’s not just enough to slap a website up and call it good. It needs to be the right type of website, so visitors are comfortable sticking around to learn more. If your site needs some work, Best of the Web can help. We know exactly what to include on your roofing website to draw in even more leads. And, if you don’t have a website, we can help you get a great one up and running in no time.

Once your site is ready, a consistent blog can help you drive more traffic. If you don’t have the time to brainstorm post ideas, write the content, and prepare it for publication, Best of the Web has a team of skilled writers who know all about roofs, scaffolding, and eaves. Let us handle the writing for you, so you can reap the rewards of fresh content without having to worry about it.

Trust Seal

Building trust is an important part of any digital marketing strategy. You see, no matter how good of a roofer you are, if people don’t feel secure when they land on your website, they aren’t going to call you. They’ll find another roofing company instead.

If you want potential clients to have more trust in your business, consider adding a trust seal to your website. This symbol is a quick way to help visitors feel safe.

And since we’ve been around for so long, Best of the Web provides a recognizable trust seal. After you’re approved, we also provide step-by-step directions to help you display it online.

Our Power Is In The Numbers

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Let Best of the Web Take Care of Your Digital Marketing

You’re busy taking care of pests, you don’t have time to stay up-to-date on digital marketing best practices. Instead, let Best of the Web give you a hand in this area.

Then you can focus on what you do best, and we’ll tackle your digital marketing strategy to help you grow.

To learn more about any of the digital marketing services we provide for pest control companies and exterminators, get in touch today.

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