Digital Marketing for Electricians


When people need help with anything electrical, they call you. You’re an expert who can repair electrical malfunctions, install wiring systems, rewire homes, and more. You’re ready to help more people in your community as your company grows.

In today’s marketplace, potential clients turn to the web to research electricians in their area. When they search for local electricians, are they going to find your business? If you have a solid digital marketing strategy in place, they will.

But creating and implementing the right digital marketing plan for an electrician business takes time and expertise. And that’s where we come in. Best of the Web knows digital marketing the way you know wiring and fuse boxes.

Best of the Web Online Marketing Services for Electricians

There are plenty of online marketing companies who claim they can help you grow your business. But you’ve worked hard to establish your business, and it’s extremely important that you choose your marketing company carefully. After all, your company’s reputation and bottom line are at stake. You want to work with a company that knows what it’s doing and has proven results. That’s us.

Best of the Web started helping electricians and other businesses improve their online presence in 1994. Since then, we’ve worked with over 16 million businesses to help them boost their web traffic, land more leads, and find new clients.

We’d love to help you do the same. We have what it takes to help people find your electrical business online.

Digital Marketing Services

Leads, SEO, Directory Marketing, and Reputation Management

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Cost effective & powerful websites, domains, and web hosting

Trust Seal

Verified trust seals and badges to give your prospects confidence

Digital Marketing Services for Electricians

If you show up in the top results of search engines, have outstanding client reviews, and have a professional-looking website, then chances are good that you will hear from new clients regularly.

To help you achieve that results, Best of the Web offers the following digital marketing services.

directory marketing

Electrician Directory Marketing

Listing your business on the Best of the Web directory helps clients know that you’re a legitimate business that knows the electrical code inside and out. Apply for a spot today, and once you’re approved, your listing will give people the confidence they need to give you a call.

There are plenty of online directories out there, but two key things set ours apart. First, Best of the Web has the oldest internet directory. It’s been around for quite a while and has become known as a trusted resource for people searching for electricians.

Additionally, Best of the Web has people who verify every single company that applies. People take comfort in knowing that shady electricians that apply for the directory will not be approved, so anyone they choose to call will be safe and reliable.

Electrician Leads

As your web presence improves, you will most likely notice traffic to your website increasing. But website traffic doesn’t mean anything if random people all over the world are clicking on your site. It’s important that your website traffic comes from qualified leads in your area.

That’s where Best of the Web lead generation services come in. We work with you to create lead generation campaigns to draw in qualified leads on a regular basis.

You can select what type of services you want inquiries about, so you only get leads who are interested in the type of electrical work you want to do more of. You can select between exclusive or shared leads, creating a customized campaign to fit your budget.

lead generation
search engine optimization

Electrician Search Engine Optimization

In order to get qualified leads to your website, you’ll need to have a solid SEO strategy in place. SEO stands for Search Engine Optimization. It’s the art of creating engaging online content that uses specific keywords to boost your visibility in search engines.

If you have an effective SEO strategy, your website will be in the top results when people search for an electrician. But if you aren’t experienced in researching keywords, you can waste a lot of time and energy focusing on the wrong ones.

That’s why you need Best of the Web on your side. We’ve done our homework on SEO, and we know which keywords people are using when they’re looking for an electrician in your area. With this information, we can help you implement an SEO strategy that produces results.

Local SEO for Electricians

If you do a web search for electricians, you’ll get a ton of results. But if you narrow your search down by adding a specific location, the list shrinks considerably. Your potential clients know this, and they get as specific as possible when conducting a search for an electrician.

So when someone in your area needs an electrician, they’re going to add your location to their search query. They might type in the city and the state, the county, and the state, or a different combination of location-specific keywords.

With a strong local SEO strategy in place, whenever someone searches for an electrician in your area, your business will show up in the first few results. Best of the Web offers local SEO services to integrate location-specific keywords into your overall marketing strategy to help people in your community find and hire you.

local search engine marketing
Online Reviews

Reputation and Review Management forElectricians

We’ve all heard the horror stories about what happens when an unqualified, unprofessional electrician gets hired for a job they can’t handle. And we know that your potential clients don’t want those electrician horror stories to happen to them. That’s why they spend time reading reviews and researching electricians before they decide who to hire.

In this day and age, there are few things more important than your online reputation. People are going to check you out online before they schedule an appointment. And if they don’t like what they see, you’ll never hear from them, and you’ll have no idea why your phone isn’t ringing.

If your business’ reputation needs a boost, let Best of the Web handle it. We can help you get reviews from former clients that accurately reflect the quality of your work. The more positive reviews people see, the more likely they are to hire you for all their electrical needs.

Electrician Websites

Your website is an important part of your digital marketing strategy. Someone who needs to hire an electrician in your area will do online research on you and your competitors. If you don’t have a website, you’ll get instantly crossed off their list of businesses to call. And if your website is outdated and unprofessional, people will click away before they even find your contact information.

Your website should be informative and professional-looking to give your potential clients confidence in your business. If your site needs some work, Best of the Web can help you get it into better shape. We know exactly what to include on your electrician website to help draw in potential clients.

We can also add a blog section to your website, with articles to help boost traffic. This content can help educate your clients, and provide information about the electrician services you offer. Just setting up a blog isn’t enough, though. It’s important to update it regularly with fresh new content. If you don’t have the time to do that, Best of the Web has a team of skilled writers who know all about electrical and power systems to create content for you.

Trust Seal

If your website doesn’t seem legitimate, it doesn’t matter how good of an electrician you are. Potential clients will just go back to the search engine to find another electrician who looks more trustworthy, and you’ll never even get the chance to meet them.

If you want potential clients to have more trust in your business, you can add a trust seal to your website. This symbol helps visitors feel safe and welcomed on your site. It assures them that you’re a trustworthy electrician doing quality work for real people.

Best of the Web provides a recognizable trust seal to verified companies. Then, we make it simple for you to get it onto your website.

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Let Best of the Web Take Care of Your Digital Marketing

You’re a skilled electrician who’s busy saving the day for people with electrical problems. While you’re on the job, you don’t have time to stay up to date on the ever-changing world of digital marketing.

The good news is that’s what Best of the Web does every single day. And we’re ready to put our knowledge to work for your business so you can focus on what you do best. Get in touch today to learn how we can help you grow.

Request A Quote Today