Since 2009, LinkedIn members have been able to sync their profiles with Twitter accounts to share updates across both social networking platforms. At the end of June, however, Twitter made changes to the way data is shared with third party applications. As a result, LinkedIn has also adjusted their settings for users who are still interested in sharing on both platforms simultaneously.
Instead of logging into Twitter to share 140-character messages across multiple platforms, users can now send tweets directly through LinkedIn. This should ultimately benefit users who use Twitter both professionally and conversationally.
Under the old settings, users sometimes found LinkedIn feeds clogged with irrelevant Twitter updates, aimed at friends or personal connections. Now members of both platforms have more control over the messages shared with current and potential colleagues on LinkedIn, which considered one of the most mainstream professional networks online.
Some may consider this update inconvenient, but the benefits it provides extend beyond the accommodation of cross-platform sharing capabilities. Giving users more control over how and where their content is shared, filtering strictly professional updates from a stream of personal correspondence, can be more valuable than the convenience of updating all social profiles from one location.