Life on the web is fast paced. While Internet marketers are still adjusting to the most recent Google algorithm updates, they’re also forced to constantly refine their efforts, adapt to new white hat standards, and create quality content all while still being able to deliver measurable results.
In 2012, we saw a lot of updates and redesigns in the world’s most popular social networks. Social media gurus and Internet marketers alike are beginning to imagine and anticipate the innovative changes 2013 will bring to online communication and social media marketing. Here are a couple changes marketers predict businesses will be focused on during 2013 based on the last year:
Return on Investment
Many companies have a social media presence because it is considered a prerequisite to credibility in the big digital picture. Most brands on social networks understand the importance of maintaining open lines of communication with customers, earning likes or followers, and giving their fans exclusive content. Now, however, Internet marketers and brands are faced with the challenge of meeting more than the minimum standards for having a social media presence while making it profitable.
Most consumers now own smartphones with all the apps necessary to consume your digital content through the palm of their hands, from any location. The ease of access and convenience of mobile applications means this is a side of your marketing strategy that cannot be ignored. Businesses need to focus not only on providing digestible content across multiple platforms, but also on creating exclusively mobile content to increase demand in their mobile presence.