Along with the anticipated YouTube One Channel, which is a redesigned channel layout that will be rolled out to all users on June 5, the video streaming network is also introducing exclusive paid content from big entertainment brands such as Sesame Street and National Geographic.
The new paid subscriptions will not affect content that is already available on YouTube for free. Additionally, all paid channels will offer a free trial period, allowing users to preview paid content before committing to a monthly subscription. For the time being, most paid channel subscriptions cost a low monthly fee of only $1.99; however, some subscriptions will include access to multiple paid YouTube channels, and offer users the option of paying monthly or annually, so prices will vary.
Paid content is currently available on Xbox 360, most Android & Apple devices (not including Apple TV), and smart TVs equipped with YouTube apps. Additionally, some content may be restricted based on user location. If a paid channel is not available in a given country, users from that country can still access free video previews and read the channel description.
Independent artists, filmmakers, and others aiming to break into the entertainment industry have already monetized channels through advertisements; however, due to ad-blocking programs used by many YouTube viewers, this effort to earn money through YouTube video views is not always successful. While paid channels are only available to select brands at this time, the video streaming company has stated they will be giving independent content creators access to the paid subscription program in the future.